From Ford.com:
- The stylish, fuel-efficient and technology-loaded Ford Fiesta outsold the Toyota and Scion brands’ triplet of subcompact vehicles in the first half of 2013, and is drawing a younger audience of 46 percent gen Y and gen X buyers – compared to Toyota’s 36 percent average
- Based on Ford analysis of Polk retail registration data, the Ford brand has grown its retail share of the millennial market faster than any other automotive brand since 2009 – a pace that would soon make Ford the No. 1 choice for young buyers
- Fifty-four percent of Fiesta buyers cite Ford SYNC® technology as a top purchase driver compared to Toyota’s 37 percent average; 2014 Fiesta SE with Super Fuel Economy package is EPA-rated at 41 mpg highway – the only subcompact to achieve more than 40 mpg
- One Ford global product strategy continues delivering innovations more rapidly, as the freshened 2014 Ford Fiesta adds the award-winning 1.0-liter EcoBoost®engine and MyFord Touch® driver connect technology
Read entire article here.
Visit Big Mike Naughton Ford to see our inventory of the Ford Fiesta line-up.
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