Ford Warriors In Pink Going Strong After 19 Years

From Ford.com:

Ford Warriors in Pink® – the program created by Ford Motor Company to raise awareness and funds in the fight against breast cancer – continues its 19-year quest to keep the subject of breast cancer a part of everyday life. This month, which is Breast Cancer Awareness Month, Warriors in Pink and actor Gilles Marini will be in New York City promoting the limited-edition T-shirt Marini created to aid in the fight against the disease.

Additionally, Ford Warriors in Pink is launching two distinct video series: One, “In Her World,” created by celebrity news site PopSugar, is an intimate look at prominent women and their stories of inspiration. The other, “Courage Talks,” part of the Models of Courage campaign created in 2012, covers the difficult conversations breast cancer patients will inevitably face.

“Ford Warriors in Pink will continue to be a united force in the fight against breast cancer,” said Tracy Magee, Ford experiential marketing manager. “As long as there are women and men out there battling breast cancer, we will be here fighting alongside them.”

Read entire article here.  

(photo courtesy:  Ford Motor Company)